Category Archives: writing

What Is A Sizzle Reel For A TV Show?

If there’s one thing I’ve learned from working in the television industry, it’s that words on paper cannot convey an accurate sense of pacing, style, tone and excitement when trying to describe and more importantly – sell – a potential … Continue reading

Posted in entertainment, Network television, pitching tv shows, scriptwriting, television, television series, television show, TV, TVSeries, Uncategorized, writing | Tagged , , , | 2 Comments

How to Successfully Pitch A Radio Show

I’ve written about how to successfully pitch TV shows now it’s time to listen to something a little different since there aren’t any pictures involved. But just because the concept is sound-driven doesn’t mean you shouldn’t read this because many … Continue reading

Posted in entertainment, scriptwriting, television, writing | Tagged , , | 1 Comment

Writing in Twitter’s Shrinking World

In my corner of the world, it seems that everyone is on Twitter. All of my friends are Tweeting. Somedays, it feels like almost everyone in the ad/digital/marketing industry worldwide are Tweeting. And all this activity is contained within my … Continue reading

Posted in advertising, copywriting, creative, writing | Tagged , , , | 4 Comments

How To Be a Successful Social Media Writer

The internet has dramatically changed the way people get information. I can remember research searches lasting weeks, with countless trips to the library, and endless hours spent hunting down topic experts. As more and more people have gained access to … Continue reading

Posted in advertising, blogging, branding, brands, copywriting, creative, marketing, social marketing, social media, writing | Tagged , , , , , , , , , | Leave a comment