Category Archives: webisodes

How to Pitch a Reality Show or Series

Reality TV is television programming that features unscripted situations and actual occurrences. Reality usually highlights personal drama and conflict or competitive drama. If you have a great idea for a reality show you’re one step ahead of the rest of … Continue reading

Posted in celebrity, entertainment, marketing, scriptwriting, television, television series, television show, TV, TVSeries, Uncategorized, web episodes, web series, webisodes | Tagged , , , , , , , , , | 5 Comments

Is Content Promotion and Promotion Content? Where’s the line in the sand?

One of the most difficult debates that creative people face involves the combining of traditional advertising and digital media. In the entertainment industry, advertising creative people are in the business of creating promotion, while web designers/producers are in the business … Continue reading

Posted in advertising, branding, brands, digital entertainment, digital tv, entertainment, marketing, television, transmedia entertainment, TV, web episodes, web series, webisodes | Tagged , , , , , , , , , , , | Leave a comment

Which Will Be Bigger? Social TV or 3DTV?

We North Americans witnessed the birth of Social Television via Big Network Events such as the Oscars and MTV Music Video Awards Shows last year. Social TV’s birth happened in the form of live Twitter and Facebook feeds that crawled … Continue reading

Posted in branding, brands, digital entertainment, digital tv, entertainment, social media, television, TV, web episodes, web series, webisodes | Tagged , , , , , , , , | 1 Comment

How *Not* to Pitch a Web Series

There are lots of different ways to pitch a web series to a network or production company. I’ve covered the good stuff in “How to Pitch a Web Series”. Now let’s talk about the Cardinal Sins: The things you shouldn’t … Continue reading

Posted in advertising, creative, digital entertainment, digital tv, entertainment, scriptwriting, television, transmedia entertainment, transmedia production, TV, web episodes, web series, webisodes, YouTube | Tagged , , , , , , , , , , , , | 1 Comment

How to Get Your Web Series into Production

You may be a visionary, and a one man crew with a camera. Or you may have something bigger in mind. No matter how “produced” your series is going to be, there’s a certain amount of work – and a … Continue reading

Posted in advertising, brands, creative, digital entertainment, digital tv, entertainment, marketing, scriptwriting, social media, television, transmedia entertainment, TV, web episodes, web series, webisodes, YouTube | Tagged , , , , , , , , , , , , | 2 Comments

Transmedia Entertainment: 8 defining characteristics

Transmedia entertainment is quickly becoming the single most powerful way to convey messages and narrative to a mass audience. Some television networks and big movie studios are using it – and if you follow politics, the Obama election machine employed … Continue reading

Posted in advertising, branding, brands, creative, creative ads, digital entertainment, digital tv, entertainment, marketing, social marketing, television, transmedia entertainment, TV, web episodes, webisodes, YouTube | Tagged , , , , , , , , , , | 6 Comments

How To Successfully Pitch A Web Series

There are many opinions and many ways to pitch shows. As a public broadcaster, my network is open to connecting with its audiences – and allowing Canadians the chance to share their stories in the form of entertainment. This is … Continue reading

Posted in 25947726, advertising, blogging, branding, brands, celebrities, celebrity, creative, creative ads, digital entertainment, digital tv, entertainment, marketing, scriptwriting, social media, television, TV, web episodes, web series, webisodes, YouTube | Tagged , , , , , , , , , , , , , , , , , , | 11 Comments