Category Archives: Uncategorized

What Is A Sizzle Reel For A TV Show?

If there’s one thing I’ve learned from working in the television industry, it’s that words on paper cannot convey an accurate sense of pacing, style, tone and excitement when trying to describe and more importantly – sell – a potential … Continue reading

Posted in entertainment, Network television, pitching tv shows, scriptwriting, television, television series, television show, TV, TVSeries, Uncategorized, writing | Tagged , , , | 2 Comments

How to Pitch a Reality Show or Series

Reality TV is television programming that features unscripted situations and actual occurrences. Reality usually highlights personal drama and conflict or competitive drama. If you have a great idea for a reality show you’re one step ahead of the rest of … Continue reading

Posted in celebrity, entertainment, marketing, scriptwriting, television, television series, television show, TV, TVSeries, Uncategorized, web episodes, web series, webisodes | Tagged , , , , , , , , , | 5 Comments

How To Successfully Pitch A TV Show

You’ve spent the last 10 years locked in your attic, perfecting the best comedy sitcom idea since “Seinfeld” and now you’re ready to pitch your television show. Before you take a meeting, it helps to understand what you will need … Continue reading

Posted in advertising, branding, brands, celebrities, celebrity, Content, creative, creative ads, entertainment, marketing, Print, scriptwriting, social media, television, TV, TV Shows, TVSeries, Uncategorized, YouTube | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 70 Comments

Ad Creatives Should Work in the Entertainment Industry

The broadcast industry and ad industry have long driven down parallel roads in the marketing world. To the uninitiated, the two might seem like kissing cousins. But having worked on both sides of the fence, I can tell you they … Continue reading

Posted in advertising, creative, creative ads, marketing, Print, social marketing, social media, television, TV, Uncategorized | Tagged , , , , , , , , , , , , , | 3 Comments

Why The Entertainment Industry Needs To Embrace Digital Marketing

Once upon a time, and not that long ago, say a couple of years, the entertainment industry considered “drive to sample” – movie trailers, TV promos and movie posters with the catchy, punny line, the standard website with free wallpapers … Continue reading

Posted in advertising, blogging, creative, creative ads, marketing, Print, social marketing, social media, television, TV, Uncategorized, YouTube | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

When Do Creative People Give Up?

Alex Bogusky said that to be a creative director, you must be crazy – insane-like crazy. I agree. Why on earth would you want to take on the pressures, paranoia and sociopathy of an entire team of creatives? And yet … Continue reading

Posted in advertising, blogging, creative, creative ads, marketing, Print, social marketing, social media, television, TV, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

My Neighbour Jerks My Chicken

I feel like a jerk that I live in a city with a BIA that would waste valuable production and paid media dollars on an ad campaign with creative that looks like this. According to the Toronto Association of Business … Continue reading

Posted in advertising, blogging, creative, creative ads, marketing, social marketing, social media, television, TV, Uncategorized, YouTube | Tagged , , , , , , , , , , , , , , , | Leave a comment