Category Archives: marketing

How to Pitch a Reality Show or Series

Reality TV is television programming that features unscripted situations and actual occurrences. Reality usually highlights personal drama and conflict or competitive drama. If you have a great idea for a reality show you’re one step ahead of the rest of … Continue reading

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Banner Ads: Why Creative Ideas Will Save Them, Not Google.

During the final keynote at the 2010 IAB Mixx conference held in NYC Google Executives predicted that by 2011, online display market will be a $50 billion dollar business with half of online ads featuring video, and 75 percent containing … Continue reading

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Online Advertising Has To Change

If you are a fan of advertising and social media you should follow Edward Boches. If you don’t know Edward, get to know him. He’s a marketer, Blogger, and Chief Creative and Chief Social Media Officer, at Mullen in Boston. … Continue reading

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“King Richard” Stursberg leaves CBC

Richard Stursberg, head of CBC’s English services, is leaving after six years in the position. CBC president Hubert T. Lacroix announced his departure Friday in a statement to employees. Lacroix gave no reason for Stursberg’s departure, which is effective Friday. … Continue reading

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How To Be a Successful Social Media Writer

The internet has dramatically changed the way people get information. I can remember research searches lasting weeks, with countless trips to the library, and endless hours spent hunting down topic experts. As more and more people have gained access to … Continue reading

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2010 Cannes Lions: Was this year a game-changer?

I read this article this morning on adage.com and found myself nodding my head to many of the point made. Rather than just a summing up of the 2010 Lions, there were some significant points made that we creative can … Continue reading

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Is Content Promotion and Promotion Content? Where’s the line in the sand?

One of the most difficult debates that creative people face involves the combining of traditional advertising and digital media. In the entertainment industry, advertising creative people are in the business of creating promotion, while web designers/producers are in the business … Continue reading

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