Category Archives: celebrity

How to Pitch a Reality Show or Series

Reality TV is television programming that features unscripted situations and actual occurrences. Reality usually highlights personal drama and conflict or competitive drama. If you have a great idea for a reality show you’re one step ahead of the rest of … Continue reading

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“King Richard” Stursberg leaves CBC

Richard Stursberg, head of CBC’s English services, is leaving after six years in the position. CBC president Hubert T. Lacroix announced his departure Friday in a statement to employees. Lacroix gave no reason for Stursberg’s departure, which is effective Friday. … Continue reading

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How To Successfully Pitch A Web Series

There are many opinions and many ways to pitch shows. As a public broadcaster, my network is open to connecting with its audiences – and allowing Canadians the chance to share their stories in the form of entertainment. This is … Continue reading

Posted in 25947726, advertising, blogging, branding, brands, celebrities, celebrity, creative, creative ads, digital entertainment, digital tv, entertainment, marketing, scriptwriting, social media, television, TV, web episodes, web series, webisodes, YouTube | Tagged , , , , , , , , , , , , , , , , , , | 11 Comments

How To Successfully Pitch A TV Show

You’ve spent the last 10 years locked in your attic, perfecting the best comedy sitcom idea since “Seinfeld” and now you’re ready to pitch your television show. Before you take a meeting, it helps to understand what you will need … Continue reading

Posted in advertising, branding, brands, celebrities, celebrity, Content, creative, creative ads, entertainment, marketing, Print, scriptwriting, social media, television, TV, TV Shows, TVSeries, Uncategorized, YouTube | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 70 Comments

How Celebrity is Sold

CBC’s The Hour is Canada’s late night talk show. Hosted by George Stroumboulopoulos, it’s unlike any program on television. The Hour is a hybrid of news and celebrity, reflected through in-depth conversations, covering topics such as politics, the arts, entertainment, … Continue reading

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How Would You Sell A TV Show?

When you work agency-side you know that arguably, the most important part of the creative brief – it’s living and beating heart – is the key message. (I say arguably because “Insights that drive the brief” – the hot buttons … Continue reading

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Celebrity Brand Photoshoot 101

This was written as a tongue-in-cheek companion piece to “What Celebrities Have Taught Me About Branding” – the longer article can be found below this one. Hope you enjoy. Just have a read of this handy “Working With Celebrity Brands … Continue reading

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