Fragile Bird: City and Colour Music Video

Those who know me know that I’ve been doing a lot of blogging for clients these past few months. It’s been fun, but it’s coming to an end. And my poor blog has been ignored as of late. It’s time for an update. Here’s one that I wrote for a postproduction client of mine. The director, Michael Maxxis is one of the most creative people I’ve ever met. He’s going places.

Fragile Bird: City and Colour/Shantal VanSantan Music Video Released Today

After releasing ‘Fragile Bird’ in April, City and Colour, aka singer-songwriter Dallas Green, along with director Michael Maxxis and Rooster Post Production editor Dave De Carlo, have just finished the video for the lead single off Green’s third album, “Little Hell”.

The video takes viewers to a dark brothel, similar to one that was once visited by Maxxis (by then a bar in Memphis). Green’s brief to Maxxis was “sexy & sultry” allowing Maxxis to recreate the brothel/bar, a location Maxxis calls “the coolest building ever.” The video, shot by DP and perennial Maxxis collaborator Adam Marsden, emulates an emotionally tormented woman as she flashes back through her past.

The video stars Shantal VanSantan of “One Tree Hill” fame. A longtime Dallas Green fan, VanSantan became friendly with Green and his wife. When VanSantan was suggested for the role, Maxxis jumped at it. “I wanted to shoot her in a timeless, Hollywood 30′s or 40′s way” said Maxxis, “She added a lot to the video. I didn’t realize how gorgeous she is. She has that X-Factor … that thing that she can turn on in front of the camera. It was a pleasant surprise.”

Editor Dave De Carlo cut the video in a very lean 3 or 4 days, working mostly in the evenings and at night owing to his busy schedule. In addition to cutting the video, De Carlo also did all the visual FX work on over 50 shots. Says Maxxis, “The edit was really intense but Dave lives for editing. I think sleep deprivation took Dave into another state of mind … a really interesting place. It’s almost like the less sleep he got the better the video got. Everyone was thrilled with it when he was done.”


About Jill Atkinson

From concepts and smart headlines to original content and transmedia storytelling, to television pitch materials, directors treatments, long format writing, blogs and web copy with SEO, I write it all. I'm a writer, copywriter, and a content writer. My job is to help you say it better with ideas and language that get noticed. With copy and content that engages customers and audiences and ideas that make a connection with them. Ideas that generate a response. Materials that can sell a pitch. When you work with me you're working with the big boys: Maclaren, BBDO, Taxi, Sharpe Blackmore and also a great bunch of mid-sized agencies, b2b shops, a national television network (CBC), 15 specialty channels (History Channel, National Geographic, Showcase, Action, IFC, BBC Canada, + many more) and start ups who have taught me everything I know about how to get you noticed, remembered and sold. Or clicked. Or talked about. There are lots of ways to try to sell your products or to sell people on your offer or to engage them in your content and your show. But there is only one way to get it done right and on strategy. My experience is a foot in the door for your brand or your television idea . And no matter the size of your project, my commitment and attention to detail remain the same, big or small and always on deadline. Great conversations have to start somewhere. Give me a call or shoot me an email Check out my work at
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