Props to Pirate Radio

Radio doesn’t hog the spotlight the way film, television and viral does. It’s not as glossy as print. Or as awkward as digital is with its growing pains on display. Radio is a horse of a different colour. And on radio, you can have a horse of as many colours as you like … without the expense of visual effects. Years ago, I saw an ad that had been made into a poster. It was an illustration of a banana with feet. The headline read simply “I saw it on the radio.” I still remember that ad going on 25 years later. That’s really something. I can’t remember who it was for, but it could easily have been describing the great radio work that Pirate Radio and Television has been producing for many years. Owner Terry O’Reilly is himself a legend in the ad business. He started out as a copywriter and quickly found his true love – writing radio commercials. He’s received just about every award and accolade there is in the business. And yet Pirate Radio is still producing award-winning radio spots. Just like they did for me when I was agency-side. This spot, for Phillips Body Groom called “Gardening Tips” was done a few years back, but it’s oh-so-good. Credits go to Tribal DDB New York. Enjoy


About Jill Atkinson

From concepts and smart headlines to original content and transmedia storytelling, to television pitch materials, directors treatments, long format writing, blogs and web copy with SEO, I write it all. I'm a writer, copywriter, and a content writer. My job is to help you say it better with ideas and language that get noticed. With copy and content that engages customers and audiences and ideas that make a connection with them. Ideas that generate a response. Materials that can sell a pitch. When you work with me you're working with the big boys: Maclaren, BBDO, Taxi, Sharpe Blackmore and also a great bunch of mid-sized agencies, b2b shops, a national television network (CBC), 15 specialty channels (History Channel, National Geographic, Showcase, Action, IFC, BBC Canada, + many more) and start ups who have taught me everything I know about how to get you noticed, remembered and sold. Or clicked. Or talked about. There are lots of ways to try to sell your products or to sell people on your offer or to engage them in your content and your show. But there is only one way to get it done right and on strategy. My experience is a foot in the door for your brand or your television idea . And no matter the size of your project, my commitment and attention to detail remain the same, big or small and always on deadline. Great conversations have to start somewhere. Give me a call or shoot me an email Check out my work at
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