No one remembers boring ads. But they never forget how boring your brand is.
Credit: Lee Clow’s beard
Why is this a great quote?
There are far too many clients out there who want advertising and digital interaction that is safe, familiar and predictable. What they are missing is the big picture: the impact it will have on their overall brand. The best argument for creativity lies in it’s ability to get noticed and attract attention. You don’t get hundreds or thousands of Social Media “shares” for boring content. And you don’t motivate consumers to make the effort to buy your product if they don’t remember you. Once a consumer makes a positive or negative decision about what your brand stands for, undoing that opinion can be darned next to impossible … and you’ll find yourself hiring a creative agency known for it’s breakthrough work to save your failing brand anyway.