Will The New Twitter Save Our Engagement? #fail #TheNewTwitter

Dear Twitter

Ever since we announced our engagement, I’ve had a sad feeling in my heart. I’ve been thinking a lot about you and I lately. All the good times and laughs we used to share. When we first started out things were different. We were more open with each other. We used to stay up late, just talking and hanging out. Now things are different. You’re too busy for me. You’ve become successful and with that success you’ve become distant … cold. We don’t talk like we used to. We aren’t relating to each other anymore. You’ve changed.

You say The New Twitter is going change how we spend time together. You say it’s going to bring us closer together … it’s going to strengthen our relationship – increase our quality time. I sure hope so. Because it feels like this relationship has become pretty one-sided. We don’t talk, we don’t relate to each other. We just broadcast our thoughts, feelings and share information. Without discussion or engaging … or even a thank you for the RT.

I’m trying really hard to save our relationship. I follow the people you say I should. I respect your code of ethics and try to always have something meaningful to tweet – to put out into the world. But you’re so busy broadcasting your content you’ve forgotten about me. About my thoughts, opinions … and feelings. Hello #FAIL it’s Jill talking. If The New Twitter doesn’t change our relationship, I’m worried that we’re doomed to a life of information broadcasting, breaking news reports and YouTube links.

Maybe it’s me but this relationship isn’t going to work out unless you spend more time with me. Talking, engaging, and RTing like we used to. It’s not too late Twitter. There’s still time. We can save this thing if we both try a little harder. Forget therapy. You’ve been down that road. You’ve forgotten the vows that @aplusk and @mrskutcher took before one million followers became the norm for celebrity couples. I’m not rich. I’m not famous. But we’re in this thing together – for richer, and for poorer. Let’s save what we had … together.



About Jill Atkinson

From concepts and smart headlines to original content and transmedia storytelling, to television pitch materials, directors treatments, long format writing, blogs and web copy with SEO, I write it all. I'm a writer, copywriter, and a content writer. My job is to help you say it better with ideas and language that get noticed. With copy and content that engages customers and audiences and ideas that make a connection with them. Ideas that generate a response. Materials that can sell a pitch. When you work with me you're working with the big boys: Maclaren, BBDO, Taxi, Sharpe Blackmore and also a great bunch of mid-sized agencies, b2b shops, a national television network (CBC), 15 specialty channels (History Channel, National Geographic, Showcase, Action, IFC, BBC Canada, + many more) and start ups who have taught me everything I know about how to get you noticed, remembered and sold. Or clicked. Or talked about. There are lots of ways to try to sell your products or to sell people on your offer or to engage them in your content and your show. But there is only one way to get it done right and on strategy. My experience is a foot in the door for your brand or your television idea . And no matter the size of your project, my commitment and attention to detail remain the same, big or small and always on deadline. Great conversations have to start somewhere. Give me a call or shoot me an email zookeepersboot@sympatico.ca Check out my work at http://jillatkinson.com
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3 Responses to Will The New Twitter Save Our Engagement? #fail #TheNewTwitter

  1. Pingback: Tweets that mention Will The New Twitter Save Our Engagement? #fail #TheNewTwitter « Adlib -- Topsy.com

  2. Diane says:

    Asifa told me about this article – love it! Was telling her I don’t have this issue on my personal account or TV, eh? account, where I feel like I’m part of an engaged community of like-minded people with similar interests. But in my new work account I’m having difficulty finding the entry point to engagement because in that world everyone seems to be broadcasting instead of discussing. People ask for suggestions and then ignore the responses, for example, and very little conversation is going on. I’m hoping some time and effort will help me find the entry point into a community instead of what’s basically a glorified RSS feed.

    • jillatkinson says:

      Hi Diane
      Thanks for your comments. I wonder if the levels of engagement change depending on the size of the community that we engage in. Smaller groups of like interests welcome newcomers and welcome input. On Twitter for example, there are too many social media experts to count – and all of them are broadcasting the same sort of information. Most of them are jockeying for publicity, and to gain new followers. They are really not interested in actually connecting with people.
      I find the same lack of engagement on many of the social groups that can be found on the internet. I guess it’s easier to be present – but not really be present when you don’t have to go through the effort of physically showing up. It takes a lot of work to be fully present and engaged. But like you said, time and effort are the keys and eventually you will find common ground and find quality discussion.

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