QR or Quick Response code technology has really taken the digital world by storm, thanks to leaps in both apps and smart phone technology. Anyone with a smartphone can scan and read QR codes with the click of a camera, and anyone with access to a computer can generate QR codes themselves. In the entertainment world, the possibilities are astounding for print and poster advertising. Imagine being able to link people to digital program schedules, trailers, TV promos, podcasts, news and weather just by snapping a photo. Or imbedding QR codes around the city that link back to our radio station.
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