How QR Code Technology is Getting Better

QR or Quick Response code technology has really taken the digital world by storm, thanks to leaps in both apps and smart phone technology. Anyone with a smartphone can scan and read QR codes with the click of a camera, and anyone with access to a computer can generate QR codes themselves. In the entertainment world, the possibilities are astounding for print and poster advertising. Imagine being able to link people to digital program schedules, trailers, TV promos, podcasts, news and weather just by snapping a photo. Or imbedding QR codes around the city that link back to our radio station.

To find out more about this amazing technology, click here

About Jill Atkinson

From concepts and smart headlines to original content and transmedia storytelling, to television pitch materials, directors treatments, long format writing, blogs and web copy with SEO, I write it all. I'm a writer, copywriter, and a content writer. My job is to help you say it better with ideas and language that get noticed. With copy and content that engages customers and audiences and ideas that make a connection with them. Ideas that generate a response. Materials that can sell a pitch. When you work with me you're working with the big boys: Maclaren, BBDO, Taxi, Sharpe Blackmore and also a great bunch of mid-sized agencies, b2b shops, a national television network (CBC), 15 specialty channels (History Channel, National Geographic, Showcase, Action, IFC, BBC Canada, + many more) and start ups who have taught me everything I know about how to get you noticed, remembered and sold. Or clicked. Or talked about. There are lots of ways to try to sell your products or to sell people on your offer or to engage them in your content and your show. But there is only one way to get it done right and on strategy. My experience is a foot in the door for your brand or your television idea . And no matter the size of your project, my commitment and attention to detail remain the same, big or small and always on deadline. Great conversations have to start somewhere. Give me a call or shoot me an email zookeepersboot@sympatico.ca Check out my work at http://jillatkinson.com
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3 Responses to How QR Code Technology is Getting Better

  1. dean collins says:

    interestingly the example image you used in your article is for the dvd release of 28 weeks later which is over 3 years old now…?

    surely there are more relevant campaigns you can use as your example… how about the excellent Iron Man 2 movie campaign – http://blog.collins.net.pr/2010/04/iron-man-2-rocks-qr-codes.html

    • jillatkinson says:

      Hi Dean

      Thanks for letting me know how old the image is. We were looking for a generic image of a QR code – not a campaign image … but what the heck – thanks for the link, I’m going to go update the pic with the image you’ve suggested.
      Many thanks,
      Jill
      ps I found your 60 second QR Codes for Dummies to be a really good resource – I urge anyone with an interest to click here http://www.cognation.net/QR/

  2. David Rogers says:

    Thanks for the post. More examples of QR code use can be found at my blog. http://qrmonkey.com. Plus, be sure to check out the citywide QR initiative from Dayton, http://scandayton.com/.

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