Will Social Sites Kill Digital Campaign Sites?

I was reading this morning about how Coca-Cola is moving it’s campaigns to social media sites like Facebook and for the first time (I’m slow – I’m sure that most of you have figured this out already) I realized that social media communities have joined the ranks of traditional media with huge audiences for advertisers to access. Obviously it’s a bit different than traditional paid media – but not so different if you compare magazine to television for example. Only in this case, Coca-Cola is comparing their own traditonal digital campaign websites (with it’s high cost to create and maintain) with their branded sites on YouTube and Facebook, and coming up in favour of the latter. Community sites – where huge audiences already exist might actually be a more cost efficient and effective place to dangle your consumer commercial messaging hook. Remember, engagement is king in these communities, so those rushing to drop content-needy advertising web sites are still doomed to fail. But the long-term implications for digital online certainly is the pause that will refresh or kill that side of the digital coin. Is it the real thing? Only time will tell.


About Jill Atkinson

From concepts and smart headlines to original content and transmedia storytelling, to television pitch materials, directors treatments, long format writing, blogs and web copy with SEO, I write it all. I'm a writer, copywriter, and a content writer. My job is to help you say it better with ideas and language that get noticed. With copy and content that engages customers and audiences and ideas that make a connection with them. Ideas that generate a response. Materials that can sell a pitch. When you work with me you're working with the big boys: Maclaren, BBDO, Taxi, Sharpe Blackmore and also a great bunch of mid-sized agencies, b2b shops, a national television network (CBC), 15 specialty channels (History Channel, National Geographic, Showcase, Action, IFC, BBC Canada, + many more) and start ups who have taught me everything I know about how to get you noticed, remembered and sold. Or clicked. Or talked about. There are lots of ways to try to sell your products or to sell people on your offer or to engage them in your content and your show. But there is only one way to get it done right and on strategy. My experience is a foot in the door for your brand or your television idea . And no matter the size of your project, my commitment and attention to detail remain the same, big or small and always on deadline. Great conversations have to start somewhere. Give me a call or shoot me an email zookeepersboot@sympatico.ca Check out my work at http://jillatkinson.com
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