I feel like a jerk that I live in a city with a BIA that would waste valuable production and paid media dollars on an ad campaign with creative that looks like this.
According to the Toronto Association of Business Owners, “As world leading economists have stated, the backbone of this economy is small business. To lead our way out of this recession we need to support the local business person throughout Toronto …”
And sadly there’s more. Apparently my neighbour is also involved in other embarrassing activities such as “Trimming My Fat” and “Selling My Homegrown”.
Yeah, it got my attention. But it’s not good attention. And it isn’t making me feel very good about the brand called Toronto. And yet, this truly provocative but hilarious new Bud Light spot from DDB gets pulled because “I got it in the can.”