My Neighbour Jerks My Chicken

I feel like a jerk that I live in a city with a BIA that would waste valuable production and paid media dollars on an ad campaign with creative that looks like this.

My neighbour is an idiot?

My neighbour is an idiot?

According to the Toronto Association of Business Owners, “As world leading economists have stated, the backbone of this economy is small business. To lead our way out of this recession we need to support the local business person throughout Toronto …”
And sadly there’s more. Apparently my neighbour is also involved in other embarrassing activities such as “Trimming My Fat” and “Selling My Homegrown”.
Yeah, it got my attention. But it’s not good attention. And it isn’t making me feel very good about the brand called Toronto. And yet, this truly provocative but hilarious new Bud Light spot from DDB gets pulled because “I got it in the can.”
Go figure.


About Jill Atkinson

From concepts and smart headlines to original content and transmedia storytelling, to television pitch materials, directors treatments, long format writing, blogs and web copy with SEO, I write it all. I'm a writer, copywriter, and a content writer. My job is to help you say it better with ideas and language that get noticed. With copy and content that engages customers and audiences and ideas that make a connection with them. Ideas that generate a response. Materials that can sell a pitch. When you work with me you're working with the big boys: Maclaren, BBDO, Taxi, Sharpe Blackmore and also a great bunch of mid-sized agencies, b2b shops, a national television network (CBC), 15 specialty channels (History Channel, National Geographic, Showcase, Action, IFC, BBC Canada, + many more) and start ups who have taught me everything I know about how to get you noticed, remembered and sold. Or clicked. Or talked about. There are lots of ways to try to sell your products or to sell people on your offer or to engage them in your content and your show. But there is only one way to get it done right and on strategy. My experience is a foot in the door for your brand or your television idea . And no matter the size of your project, my commitment and attention to detail remain the same, big or small and always on deadline. Great conversations have to start somewhere. Give me a call or shoot me an email Check out my work at
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