I’m not the most technical of people sadly. I still remember spending hours in my ad agency’s studio moving type that was created by a stat camera, line by line while hand-kerning type with an Exacto knife. My layout was a large piece of illustration board covered with blue pencil lines to represent the margins and type safe areas.
So please forgive me for thinking I had embedded links into my “Big Idea” blog post. I hadn’t done it correctly. But now that I get how to do it … here are some recent example of what I consider to be Big Ideas from the world of Digital Creative … Great ideas set these two examples apart. Hope you enjoy them.
This link will take you to an excellent example of a Big Idea for online advertising using rich media
This viral video is a documentary of how a big idea is executed and shared. And once the supers are added it’s a wonderful long format commercial. Love it.
What do you think?