Why Digital Creative Needs A Big Idea Part 2

I’m not the most technical of people sadly. I still remember spending hours in my ad agency’s studio moving type that was created by a stat camera, line by line while hand-kerning type with an Exacto knife. My layout was a large piece of illustration board covered with blue pencil lines to represent the margins and type safe areas.
So please forgive me for thinking I had embedded links into my “Big Idea” blog post. I hadn’t done it correctly. But now that I get how to do it … here are some recent example of what I consider to be Big Ideas from the world of Digital Creative … Great ideas set these two examples apart. Hope you enjoy them.

This link will take you to an excellent example of a Big Idea for online advertising using rich media

This viral video is a documentary of how a big idea is executed and shared. And once the supers are added it’s a wonderful long format commercial. Love it.

What do you think?


About Jill Atkinson

From concepts and smart headlines to original content and transmedia storytelling, to television pitch materials, directors treatments, long format writing, blogs and web copy with SEO, I write it all. I'm a writer, copywriter, and a content writer. My job is to help you say it better with ideas and language that get noticed. With copy and content that engages customers and audiences and ideas that make a connection with them. Ideas that generate a response. Materials that can sell a pitch. When you work with me you're working with the big boys: Maclaren, BBDO, Taxi, Sharpe Blackmore and also a great bunch of mid-sized agencies, b2b shops, a national television network (CBC), 15 specialty channels (History Channel, National Geographic, Showcase, Action, IFC, BBC Canada, + many more) and start ups who have taught me everything I know about how to get you noticed, remembered and sold. Or clicked. Or talked about. There are lots of ways to try to sell your products or to sell people on your offer or to engage them in your content and your show. But there is only one way to get it done right and on strategy. My experience is a foot in the door for your brand or your television idea . And no matter the size of your project, my commitment and attention to detail remain the same, big or small and always on deadline. Great conversations have to start somewhere. Give me a call or shoot me an email zookeepersboot@sympatico.ca Check out my work at http://jillatkinson.com
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