As a Creative Director in Advertising and Media for a multi-platform content company, formerly known as a Broadcast Network, a good chunk of my off-time is keeping up with social media gizmos, news and superstars. One of those superstars is Jeremiah Owyang – almost former (at the time of this writing) analyst at Forrester’s. It’s not often I experience a light bulb moment sorting through the massive volumes of info that I’m bombarded with via my Twitter search … and luckily I follow Jeremiah on Twitter, otherwise I might have missed this wonderful piece of career advice that I have copied and pasted here.
“My use of social media and my career advancement are intrinsically tied,” Owyang told us by phone today. “I started my blog as a practitioner at Hitachi. I budget time every morning to read and blog. I do that before I check my personal email or work email. I believe you have to pay yourself first. When you open your email you pay someone else, because it’s usually people reaching out to ask you for something. Taking the time to read blogs, synthesize and add value, that builds your community. That’s paying yourself first.”