Tag Archive | facebook
Oscar Contenders: Kirk Baxter & Angus Wall, Editors for The Social Network
This is an article I wrote a few weeks back for a client. Enjoy! Good editing can be explained as a combination of great storytelling, and crafting great performances with an overall stylistic approach that works naturally with the film, and the vision the director has for that film. It’s seamless … you shouldn’t know […]
Which Will Be Bigger? Social TV or 3DTV?
We North Americans witnessed the birth of Social Television via Big Network Events such as the Oscars and MTV Music Video Awards Shows last year. Social TV’s birth happened in the form of live Twitter and Facebook feeds that crawled across the bottom of our TV screens, allowing viewers to chat, comment and react to […]
At what age do you lose your creative mojo?
Does creativity have a shelf life? Do those whose jobs depend on creativity for a living have careers that come with a “best before” date? My first real job in advertising was a summer internship that I won through a scholarship while I was at art college. It was at McCann-Erickson. I remember the awe […]
Will Social Sites Kill Digital Campaign Sites?
I was reading this morning about how Coca-Cola is moving it’s campaigns to social media sites like Facebook and for the first time (I’m slow – I’m sure that most of you have figured this out already) I realized that social media communities have joined the ranks of traditional media with huge audiences for advertisers […]
Clever Social Media Campaign from Ikea, Sweden
This is a neat promotion dreamed up for a new Ikea store opening in Sweden. Using Facebook and a giveaway, they accomplished two things: increased brand awareness, and tactical awareness, driving traffic to the new store. Click here: Ikea – Facebook Tag – (2009) 1:35 (Sweden)
