Radio doesn’t hog the spotlight the way film, television and viral does. It’s not as glossy as print. Or as awkward as digital is with its growing pains on display. Radio is a horse of a different colour. And on radio, you can have a horse of as many colours as you like … without the expense of visual effects. Years ago, I saw an ad that had been made into a poster. It was an illustration of a banana with feet. The headline read simply “I saw it on the radio.” I still remember that ad going on 25 years later. That’s really something. I can’t remember who it was for, but it could easily have been describing the great radio work that Pirate Radio and Television has been producing for many years. Owner Terry O’Reilly is himself a legend in the ad business. He started out as a copywriter and quickly found his true love – writing radio commercials. He’s received just about every award and accolade there is in the business. And yet Pirate Radio is still producing award-winning radio spots. Just like they did for me when I was agency-side. This spot, for Phillips Body Groom called “Gardening Tips” was done a few years back, but it’s oh-so-good. Credits go to Tribal DDB New York. Enjoy
