QR or Quick Response code technology has really taken the digital world by storm, thanks to leaps in both apps and smart phone technology. Anyone with a smartphone can scan and read QR codes with the click of a camera, and anyone with access to a computer can generate QR codes themselves. In the entertainment world, the possibilities are astounding for print and poster advertising. Imagine being able to link people to digital program schedules, trailers, TV promos, podcasts, news and weather just by snapping a photo. Or imbedding QR codes around the city that link back to our radio station.
To find out more about this amazing technology, click here
Retailers are also discovering new ways to harness QR codes. How better to drive traffic to your website to push sales and promotions than by displaying a QR code in our shop window?
And in the future, QR codes will even have social media functions, like the proposed Facebook mobile app with it’s predicted geo-targetting and foursquare connectivity.
The digital space is so vast, I’m finding it virtually impossible to keep up with the latest, coolest uses for QR codes. What’s been your experience? Please share any campaigns, ideas or future thinking with me.
interestingly the example image you used in your article is for the dvd release of 28 weeks later which is over 3 years old now…?
surely there are more relevant campaigns you can use as your example… how about the excellent Iron Man 2 movie campaign – http://blog.collins.net.pr/2010/04/iron-man-2-rocks-qr-codes.html
Hi Dean
Thanks for letting me know how old the image is. We were looking for a generic image of a QR code – not a campaign image … but what the heck – thanks for the link, I’m going to go update the pic with the image you’ve suggested.
Many thanks,
Jill
ps I found your 60 second QR Codes for Dummies to be a really good resource – I urge anyone with an interest to click here http://www.cognation.net/QR/
Thanks for the post. More examples of QR code use can be found at my blog. http://qrmonkey.com. Plus, be sure to check out the citywide QR initiative from Dayton, http://scandayton.com/.